Digital Marketing Specialist
Glenworth Valley Wilderness Adventures
7 days ago
Full-time
On-site
69 Cooks Rd, Glenworth Valley NSW 2250
- Full-time (40 hrs/week) or part-time (32 hrs/week) position, with a flexible mix of office and work-from-home days
- Lead performance-driven digital marketing initiatives across paid campaigns, SEO, SEM, and website optimisation
- Develop, manage, and optimise end-to-end digital funnels to improve conversion rates and ROI
- Create and oversee high-quality digital content, including copy, graphics, and multimedia assets aligned with brand standards
- Manage and track campaign budgets, forecasts, and performance against targets
- Collaborate with internal teams, vendors, and third-party partners to support content creation and promotional initiatives
- Oversee social media strategy, content creation, scheduling, community engagement, and performance tracking
- Evaluate and implement AI tools, emerging platforms, and new communication channels to enhance campaigns
- Drive ongoing website optimisation and digital innovation projects, including UX improvements and platform integrations
- Analyse and report on digital campaign and channel performance, providing actionable insights
- Mentor and support the Digital Marketing Coordinator, acting as 2IC to the Marketing Director
- Contribute to strategic SEO and SEM initiatives, aligning keyword strategies, landing pages, and paid search campaigns with brand storytelling
- Occasional flexibility to work evenings or weekends if required